Sky Sports would have been furiously scribbling notes last night as LeBron James, or 'The King' as he calls himself, went on national American television at peak viewing hour and told the world which team he was going to sign for after he allowed his contract with Cleveland Cavaliers to run out.
Imagine John Terry allowing his contract at Chelsea to expire and leave 'on a Bosman' and one night in July sitting next to Richard Keys to announce his new team? I know, it's going to happen isn't it?
LeBron James easily convinced ESPN to put on a one-hour special called 'The Decision' and after plenty of arse licking James modestly announced that he will "take his talents to South Beach."
In fact once the Heat secured the multi-million dollar contracts of fellow star players Chris Bosh from Toronto and Dwayne Wade, who was already at Miami, to most fans except the dreamers in Chicago, New York and his hometown in Cleveland, his decision already looked made for him.
All three had decided long ago to coincide their contracts to expire at the same time, the three are friends, and play with each other for the celebrated Team USA.
'The King' has never actually worn the crown of a championship title, and he wants one badly. According to experts he would have had more chance of doing that with the Chicago B
ulls, but with their developing team it might have taken a little while longer.
He would have been even more of a superstar in New York under the auspices of part-owner Jay-Z. James would have made more money by staying with the Cavaliers, whose distraught fans burnt his jersey in the streets last night upon his decision.
But James followed the model laid out successfully by the Boston Celtics (and Chelsea) and no doubt with fellow royalty Wade and Bosh, 'The King' thinks the title could be won by the bizarre collection of talent and egos in their first season.
However unlike in the Premier League, the NBA has salary caps, big ones but still a cap and therefore James, Wade and Bosh will have to be surrounded by lesser and cheaper players.
Think of a 5-a-side team of Terry, Gerrard, Rooney, Miguel Angel Lera and Akpo Sodje, with a bench full of unknown minimum wage youth players. That is what Miami Heat's team will be next season.
Nonetheless from Chicago's perspective it frees up a lot of cash earmarked for the James signing. Sadly one of my favourite players Kirk Hinrich
has left for Washington to free up even more cash but with Derrick Rose, Joakim Noah, Luol Deng and new signing the wonderfully named Carlos Boozer
already in the house, there are still exciting times ahead
for Da Bulls.