Saturday, 13 January 2007
Can I park here?
Anyone who has visited Chicago would not have failed to notice 'the corn on the cob' buildings on the north side of the Chicago River. The Marina City residential towers, 61 floors each were built in 1964 and the first 19 floors are used as car-parking open to the elements with parked cars only protected by a steel rope.
The other day I was walking by and saw a car hanging out of the building, something that I guess many people including me had thought what if? Well it was all a stunt, dreamt up by Chicago based advertising agency Leo Burnett for Allstate Insurance Company.
The dangling car goes hand in hand with Allstate's 'hunter' advert which is being shown in the build-up to the end of the American Football season.
The advert can be seen in full, and if you want from 7 different angles here. ¶ 00:30
Anyone who has visited Chicago would not have failed to notice 'the corn on the cob' buildings on the north side of the Chicago River. The Marina City residential towers, 61 floors each were built in 1964 and the first 19 floors are used as car-parking open to the elements with parked cars only protected by a steel rope.The other day I was walking by and saw a car hanging out of the building, something that I guess many people including me had thought what if? Well it was all a stunt, dreamt up by Chicago based advertising agency Leo Burnett for Allstate Insurance Company.
The dangling car goes hand in hand with Allstate's 'hunter' advert which is being shown in the build-up to the end of the American Football season.
The advert can be seen in full, and if you want from 7 different angles here. ¶ 00:30
