Anyone else not like the new daily CAFC news Bulletin? What was wrong with the old text email version? It was short, relevant, unfussy, occassionally humerous and perfect for a read whilst walking to the coffee machine to catch up on the day's news.
The new effort is busy, loaded with links and adverts, not printable and completely useless if looked at on a mobile. What a shame.
The club says that they are able to target identified groups with "specific image-led, interactive messages"
all powered by emarketing company Green 4 Solutions
, who already have 30 or so football club related clients. Maybe I'm too quick to criticise, like I was with the last website re-design, but I personally am not a fan.
The original topical and irreverent email bulletin is The Guardian's Fiver
, which managed to go through a complete facelift earlier in the year but despite imbedding adverts and links still kept to the same likeable format.
I don't know maybe it's just all a bit too clever for me. It's not that the club have moved up a gear and are looking to leverage customer data to improve it's business, I am okay with that, it's just that the daily Bulletin was just that, and the new look one just doesn't achieve the same function. I think I may as well unsubscribe.