Man Utd launch new shirt
If I was still working in Chicago I no doubt would be heading across the street to Millennium Park
later this morning to attend my companies worldwide unveiling of the new Manchester Utd shirt
blazoned with my companies name on the front of it. Last night clients and employees were invited to watch players train at Toyota Park
and today globally Aon have closed their offices to enable employees to host community days to celebrate the shirt launch.
Aon signed a 4-year £80m deal a year ago
and we have been miking it ever since, even changing our corporate colour from burgundy or Aon Red as it was known to a brighter red colour.
There has been plenty of articles written about Aon being a Glazer benefactor and ally, but I don't see this at all. If every Man Utd season ticket holder refused to buy the new shirt, that affects Nike not Aon. It is the name recognition in the Far East that is far more important to the firm. Nike also allegedly asked Aon to support them on the clamp down of fake kits but it fell on sympathetic but ultimately deaf ears.
Aon's £80m is a drop in the ocean compared to the club's total debt of £716.5m
and no doubt the Green and Yellow campaign will continue whatever name on front of the shirt. For Aon, it's hopes are that the biggest billboard in the world is cheaper than any marketing campaign. It is off to a good start as Aon's chairman is joined by Dennis Irwin and Bryan Robson in ringing the bell to open trading (remotely from Chicago) at the New York Stock Exchange this morning.
The Man Utd home shirt is a very simple 1970's look - following the Charlton trend no doubt? The away kit yet to be released is supposed to be an equally plain white shirt with dark blue and red on the shoulders. I did see some leaked photographs that showed the away kit as being green and yellow but it's hard to imagine that was ever a consideration. For those that were moaning about the cost of Charlton's home shirt
, United's is £45 and £50 for long sleeves.